FEATURES + PROCESS

Creating an effective web conversion funnel for the target demographic

The CemtrexLabs team engineered and designed a web conversion funnel that utilized a scriptable PhantomJS WebKit to channel the responses of 1000 + of the targeted demographic for experimentation data. CemtrexLabs tested and demonstrated this data over a 5-month period in order to prepare the AARP team for the second phase of engagement.

Agile marketing & design delivered transparency and ensured rapid progress

Both teams agreed upon touching base each week to discuss weekly interval progress – CemtexLabs also provided Google Analytics analyses and work progress synopsis of the completed work prior to the meeting times. Monthly summary goals were prioritized as well, to ensure successful and optimum experimental development.

FEATURES + PROCESS

RESULT:
exceeding lead targets

Services Provided

Analytics and Data Analysis Business Analysis
Consumer Insights Pilot Experimentation
Analytics + Reporting Product and Experience Analysis + Optimization