THE BACKGROUND

The AARP team approached us with a challenge – to find digital solutions that attract and further engage 50-59-year-old member clients. CXR Agency worked closely with the AARP team to design and leverage a P2P marketplace where member clients are able to monetize their skills by teaching willing and able learners.

THE BACKGROUND

THE CHALLENGE

Wanted a modern P2P platform to attract and engage users within their 50-59 year old demographics.
Needed an attractive conversion funnel for early experimentation cycle.
Required lead generation assets and implementation.

THE CHALLENGE

FEATURES + PROCESS

Creating an effective web conversion funnel for the target demographic

The CXR Agency team engineered and designed a web conversion funnel that utilized a scriptable PhantomJS WebKit to channel the responses of 1000 + of the targeted demographic for experimentation data. CXR Agency tested and demonstrated this data over a 5-month period in order to prepare the AARP team for the second phase of engagement.

Agile marketing & design delivered transparency and ensured rapid progress

Both teams agreed upon touching base each week to discuss weekly interval progress – CemtexLabs also provided Google Analytics analyses and work progress synopsis of the completed work prior to the meeting times. Monthly summary goals were prioritized as well, to ensure successful and optimum experimental development.

FEATURES + PROCESS

RESULT:
exceeding lead targets

By the end of the 7-month period, the CXR Agency team exceeded their web funnel sign-up goal.

To complete the period of experimentation a thorough analysis of the collected data took place. CXR Agency identified key signup motivations such as messaging and pricing as the web funnel’s most appealing components. A detailed and comprehensive lab report was presented to the AARP team at the end of the 7-month period in order to prepare AARP for the second phase of engagement.