6 Ways XR Improves the Shopping Experience
Traditional methods of shopping just aren’t cutting it anymore. With new, more entertaining tech that is aimed at making shopping easier being pushed out on a daily basis, retailers have to step it up if they want their brick-and-mortar shops to stay open.
Augmented Reality (AR) and Virtual Reality (VR) are two new ways retailers are keeping their customers interested and engaged with their brands, allowing for a better and more informed shopping experience.
AR and VR aid consumers in understanding a brand’s products in a highly visual and immersive manner. They also simultaneously enable businesses with a powerful tool to action those experiences, and the data generated from them, to better inform their retail and product strategies.
Both technologies are beneficial to the consumer and the retailer, and both provide an interactive way for them to better understand each other for a diversified, impactful and satisfying shopping experience.
On top of a positive trend in customer satisfaction, retailers have seen an increase in profit, decrease in returns and an influx of new customers to their in-person locations due to VR and AR.
Charge More for the Same Products with AR
The ability to be able to test the product before owning it, seeing how it would look and interact in their everyday lives is why 40% of shoppers say they’re willing to pay more for a product if they can experience it before purchasing.
With the click of a button, you can eliminate the guesswork in buying something new
While it might seem more obvious for online stores, even brick-and-mortar locations can’t tell you exactly how a product will look in your home or whether something will actually fit where you want it to. AR eliminates the guesswork for customers, making the shopping experience a better one.
It’s not just the ability to see the object in your space before you buy it that attracts customers, though. Imagine putting your phone up to an item and having immediate access to customer reviews and/or consistent and accurate information on the product. Wouldn’t you feel less doubtful about your purchase decision?
Paying a one-time fee to create an app that leads to a higher volume of pricier sales seems like a no brainer.
Product Return Rates and Your Customers
Not only did you just make a sale, you’ve secured a loyal customer that will be coming back for more because they trust your product and your service.
Once someone purchases something from a retailer, chances are they don’t plan on returning it. Mitigating doubts about whether customers will like a product by using AR increases the likelihood of customer satisfaction, and a simpler transaction.
VR Changing the Way Retailers Think About Products and Brick-and-Mortars
VR and AR aren’t just about providing an experience and making people happy. If companies are willing to think outside of the box, these opportunities can completely revolutionize the way they run their stores and target specific consumer types.
Imagine being able to maximize sales on all your platforms with one piece of technology