THE BACKGROUND

Sporttu is a groundbreaking sports app that enables telecommunications and media companies to create the most comprehensive personalized sports content experiences for their customers. In order to realize their goals, they needed a mobile app that they could easily white-label for their customers across the globe.

THE BACKGROUND

THE CHALLENGE

The Sporttu Team had provided CXR Agency with a functioning API and wireframes, but there were still challenges we needed to overcome:

Only having 12 weeks till the launch of the application.
The current UI/UX design wasn’t refined properly, resulting in an overhaul of the design.

This was nothing that the team hadn’t dealt with in the past. Utilizing our past experiences, these challenges were easily solved.

THE CHALLENGE

FEATURES + PROCESS

UX/UI Design

We had 12 weeks until the app’s launch, so we had to move quickly. First we tacked the existing wireframes and sought to refine them to improve user experience. We added several important modules to the existing design, including article views, notifications and of course player profiles. Our design architects turned around revised designs in record time so the developers could get to work.

Development Cycle

Once the design architecture was complete, our team initiated a break-neck development cycle. We were able to bring the updated apps to life well within the tight timeframe so Sporttu could release on time and on budget.

FEATURES + PROCESS

RESULT:

After the successful launch of the app, Sporttu has become a leading white-label sports app for telecoms across the globe, granting CXR Agency the privilege to continue supporting Sporttu since 2017.