Concept sketches (From left to right) Jaeger-LeCoultre, IWC Schaffhausen, Vacheron Constantin, Piaget.
Storyboards (From left to right) Jaeger-LeCoultre, IWC Schaffhausen, Vacheron Constantin, Piaget.

Feature + Process

Creating Concepts that Respect the Brands

C-Labs quickly met with each brand to define the story of each AR experience. It was important that we captured the essence of each brand in their story while keeping the experience as a whole unified under the Richemont brand. After a few brainstorming sessions, we moved into storyboarding.

Storyboarding: Bringing the Concepts to Life

Once the initial brainstorming sessions were complete, we brought each brand’s story to life through intricate storyboarding. We were still facing our tight deadline, so we worked rapidly to produce numerous storyboards in just a couple of weeks. Thanks to the detailed brainstorming sessions, most storyboards were approved on the first turn, allowing the project to quickly to move into development.

Sound Design

For sound design, we needed to balance the shared experience within the room with the unique visitor experiences as they navigated the space.

To solve that challenge, each story is comprised of its own ambient music along with spatial sound effects that correspond with a user’s interaction with the story. The ambient music would play from the main speakers within the magic room, while the spatial sound effects would play from the user’s iPad.

Due to the rapid turnaround time, we began creating sound design late in the storyboarding stage. Once the development matured, our sound design team refined the assets to ensure a perfect match with the experience.

Shaping the Backbone of the Experience

Our architects had to shape a complex, interrelated backend to ensure users had a consistent shared experience. We created a powerful infrastructure that ensured the scenes and music would always stay synced, emailed selfies to visitors, and gave the Richemont team control over the overall session with a custom session controller.

Feature + Process

RESULTS:
A WILDLY POPULAR AND
ENGAGING AR EXPERIENCE

We were able to create all the AR experiences in under 11 weeks, bringing the whole thing to life in time for the launch of Arcadium. The experience went off without a hitch: over 7000 people visited over the course of two weeks, resulting in 2000 magic selfies along with overwhelming praise from visitors. The Richemont team was overjoyed at the reception and grateful for the unprecedented turnaround time to bring their project into reality.

RESULTS:
A WILDLY POPULAR AND
ENGAGING AR EXPERIENCE

Service Proviced

Engineering Strategy User Experience Strategy Experiential Design
3D Modelling Storyboarding Back-End Architecture
iOS Engineering AR Kit
Sound Design Unity Development