Digital Intelligence + Strategy, User Experience Design, Web Engineering and LiveOps
Engineering Strategy, User Experience Strategy, Concept Development, Interaction Design, User Interface Design, Visual Design, Wireframe Prototyping, Analytics + Reporting, API + SDK Development, Back-end Architecture, Deployment Strategy, Web App Development, Front-end Development, QA Test Plans, Regression Testing, Server Development, Technical Architecture
The reconstruction of the Nameless.TV application was a challenge that the CemtrexLabs team was excited to take on. The Nameless Network brand was already established and home to groundbreaking science, pop culture, modern women culture, history, nostalgia, and “good news” content. Additionally, the Nameless Network application has been successful in establishing viewership that equates to the entire U.S. population every month. Since 2015, Nameless has generated over 20 billion views and 12 million followers.
Over the better part of one year, CemtrexLabs put all the resources available to the Namless.TV project. Ensuring that the web app created could deliver the Nameless.TV experience to its deserving viewers. We started by establishing basic app architecture, and integrated Google Analytics for full administrative control. Lookback.io was leveraged for app testing and feedback. Not only did the CemtrexLabs team ensure web responsiveness for the application, they initiated many hours of trouble shooting to guarantee the accomplishment of the Nameless.TV app goals.
Finally, the CemtrexLabs team created a landing page for email collection and integrated social media compatibility with deployment of the reconstructed Nameless.TV app.