Building out a strong platform and digital presence for LeBron James’ voting rights coalition, More Than A Vote.
On the heels of a successful movement to combat voter suppression in 2020, More Than A Vote (MTAV) was focused on keeping their momentum and continuing their important work. The MTAV/19th and Park team tapped C-Labs to build out their website and craft a striking design as they look to increase engagement and develop a full action network.
C-Labs built on the client’s microsite to deliver a responsive, customizable WordPress site that acts as a robust information hub.
Keen to attract the user’s attention from the jump, the C-Labs team designed a unique anchor scroll animation. Moving as the user scrolls into the site, the animation serves as an interactive element and also adds a bit of pizzazz to the organization’s online personality.
In building out what was previous a microsite, the C-Labs team also enhanced the site’s pre-existing branding and design language. Updates such as implementing new fonts for readability and enhancing certain branding elements strengthened the organization’s branding while remaining a familiar resource to users.
Since launching, the site has experienced a surge in traffic and time spent using the newly expanded resources. With polished branding and a sturdy framework on which they can build, More Than A Vote is ready as ever to continue their fight.
© Cemtrex, Inc. 2021