Case Study More Than A Vote
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Client
Project
Building out a strong platform and digital presence for LeBron James’ voting rights coalition, More Than A Vote.
Disciplines Used
BACKGROUND
On the heels of a successful movement to combat voter suppression in 2020, More Than A Vote (MTAV) was focused on keeping their momentum and continuing their important work. The MTAV/19th and Park team tapped CXR Agency to build out their website and craft a striking design as they look to increase engagement and develop a full action network.
BACKGROUND
CHALLENGES
- Tight timeline – With the need to operate on a tight timeline, the client trusted CXR Agency to move quickly and meet their deadlines. Always ready for a challenge, the team worked to maximize efficiency and ensure prompt delivery of all assets.
- Rough guidelines – While the client’s collection of brand guidelines and decks helped the team hit the ground running, the amount of creative flexibility meant working quickly to find the right path forward. Flowcharts and outlines swiftly led to design and building.
CHALLENGES
THE SOLUTION
CXR Agency built on the client’s microsite to deliver a responsive, customizable WordPress site that acts as a robust information hub.
THE SOLUTION
FEATURES + PROCESS
Anchor scroll animation
Keen to attract the user’s attention from the jump, CXR Agency designed a unique anchor scroll animation. Moving as the user scrolls into the site, the animation adds motion to the site and a spark of energy to the organization’s digital persona.
Usability improvements
In building out what was previously a microsite, the CXR Agency team also enhanced the site’s pre-existing branding and design language. Updates such as implementing new fonts for readability and enhancing branding strengthened the organization’s visual language without confusing existing users.
FEATURES + PROCESS
FEATURES + PROCESS
RESULTS
Since launching, the site has experienced a 150% surge in traffic and a sharp increase in time spent using the newly expanded resources. With polished branding and a sturdy framework on which they can build, More Than A Vote is ready as ever to continue their fight.
