Building out a strong platform and digital presence for LeBron James’ voting rights coalition, More Than A Vote.
On the heels of a successful movement to combat voter suppression in 2020, More Than A Vote (MTAV) was focused on keeping their momentum and continuing their important work. The MTAV/19th and Park team tapped CXR Agency to build out their website and craft a striking design as they look to increase engagement and develop a full action network.
CXR Agency built on the client’s microsite to deliver a responsive, customizable WordPress site that acts as a robust information hub.
Keen to attract the user’s attention from the jump, CXR Agency designed a unique anchor scroll animation. Moving as the user scrolls into the site, the animation adds motion to the site and a spark of energy to the organization’s digital persona.
In building out what was previously a microsite, the CXR Agency team also enhanced the site’s pre-existing branding and design language. Updates such as implementing new fonts for readability and enhancing branding strengthened the organization’s visual language without confusing existing users.
Since launching, the site has experienced a 150% surge in traffic and a sharp increase in time spent using the newly expanded resources. With polished branding and a sturdy framework on which they can build, More Than A Vote is ready as ever to continue their fight.
© Cemtrex, Inc. 2021