Case Study LUXURY METAVERSE SHOPPING EXPERIENCE
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Client
Project
Creating the next frontier of digital commerce: a luxury shopping experience in the metaverse for exclusive clientele.
Disciplines Used
THE BACKGROUND
With their finger on the pulse of AR/VR and the emergence of the Metaverse, our client dreamt of creating an elevated shopping platform for both AR and VR. They understood that the future of digital commerce was spatial and immersive, and they needed a prototype to fully realize their vision.Through various phases of brainstorming, conceptualization and prototyping a range of disparate ideas, the team at CXR worked closely with the client to help develop key aspects of the experience and bring it to life on multiple platforms.
THE BACKGROUND
THE CHALLENGES
- AR and VR – Understanding VR to be a rapidly rising star but still in its nascent stage, the client wanted to create the experience in Augmented Reality as well as Virtual Reality. Mirroring each other, this unified experience could be accessed by headset or phone – each a window into the same world – despite the disparities in design paradigms. The two worlds needed to be separate, symbiotic experiences, requiring constant communication and collaboration between our AR and VR teams.
- High-end design – With an eye on luxury clientele, every aspect of the experience – from design to interactions – needed to be created with a specific audience in mind. While it was helpful to have a solid audience in mind, it also meant every detail needed to be simple, classy and elevated.
- Knowledge gap – It’s highly possible that a user in the target audience is not experienced in VR, but the client didn’t want to hit their users with a potentially off-putting tsunami of information. This required careful integration of gentle instructions and hints to guide the user without losing them in the tutorial.
THE CHALLENGES
THE SOLUTION
Fully-developed and fully-customizable, this XR experience is easy for brands to turn into a custom application that translates their products and story into a sharp experience for users around the world.
THE SOLUTION
Feature + Process
Conceptualizing in 3D
The ideas started forming through sketches created in Tiltbrush, which were then explored with the client and then firmed up as actual elements for the platform. Our concept artist worked to translate these into final 3D concepts that could easily be recreated by our 3D artists in AR/VR. This pipeline made concepts easy to perfect and translate into a spatial environment.
Real assets
From shoes to bags, our 3D team crafted high-quality products to use as an example when selling the platform to investors and clients. This array of accessories made it easier to understand the feasibility, utility and the aesthetic appeal of the experience.
Blank slate
Understanding that the platform was created to be sold to retail brands, it needed to be visually appealing, timeless and clean enough to imagine with custom additions and iconography. Our design team struck the perfect balance of “ready-made” and “ready to be designed.”
Feature + Process
RESULTS
With unified AR and VR experiences in hand, the client is not only ready to accelerate the pace of change in online shopping, they’re also ready to attract clients and investors of their own. Armed with a prototype, their vision moves into the next phase – building out the Metaverse as a shopping destination for the future.
RESULTS
