FEATURES + PROCESS

Improving the UX/UI

CemtrexLabs was not given access to the parent company’s CMS, so we started by recreating their existing design elements. During this process, our design engineers scoured the site for areas to improve. We uncovered several issues with key conversion paths and quickly implemented new designs to ensure a clearer path for conversion.

Migrating 70,000 pages seamlessly

The next challenge was to migrate their massive site seamlessly. Since we did not have access to their legacy CRM, we created script that would capture the content from their site and transplant it into the new CMS and design.

Maintaining SEO

It was critical that we maintained the earned SEO Essence had generated over the years. Our script ensured all URLs and structured data like headlines and image alt tags carried over into the new site.

Making the site easier to edit

The last thing we delivered were CMS customizations to ensure the Essence team could easily edit and create content for their new site. We created several custom widgets so they could include complex elements on the page without help from developers.

FEATURES + PROCESS

RESULT: A SEAMLESS MIGRATION TO A MORE EDITABLE WEBSITE

Services Provided

User Experience Design Web Engineering LiveOps Brand Experience Design
Digital Brand Strategy User Experience Strategy Concept Wireframe Prototyping
Brand Identity Back-end Architecture Desktop + Web Development Front-end Development
Deployment Strategy Consumer Insights Information Architecture iOS & Android Development