FEATURES + PROCESS

Building User Interface and User Experiential Design

The first step is was a brainstorming meeting between CemtrexLabs and the Essence team. Then our team developed and designed the user interface and user experiential design based off of the brainstorming sessions. The festival’s homepage along with a number of key subpages were reworked according to their specific type and function. The Essence festival site’s development was reestablished by using agile methodology and weekly scrums to ensure our targets were met on time.

Custom modules for easy no-code editing

An important priority for the team was to empower the Essence team to manage the site autonomously. We equipped them with a WordPress site along with a variety of short-code widgets to manage content easily.

Migrating legacy content

To complete the process, CemtrexLabs transferred all of the pre-existing Essence festival site assets and migrated them into the new festival site. The Essence Festival hosts more than 400,000 attendees per year and their newly developed and designed website serves as the sole platform for festival schedules, ticket purchasing, sponsor information and more.

FEATURES + PROCESS

RESULT: A REFRESHED FESTIVAL WEBSITE FOR THEIR MASSIVE FESTIVAL

Services Provided

User Experience Design Web Engineering LiveOps Brand Experience Design
Digital Brand Strategy User Experience Strategy Concept Wireframe Prototyping
Brand Identity Back-end Architecture Desktop + Web Development Front-end Development
Deployment Strategy Consumer Insights Information Architecture iOS & Android Development