The first step is was a brainstorming meeting between CXR Agency and the Essence team. Then our team developed and designed the user interface and user experiential design based off of the brainstorming sessions. The festival’s homepage along with a number of key subpages were reworked according to their specific type and function. The Essence festival site’s development was reestablished by using agile methodology and weekly scrums to ensure our targets were met on time.
An important priority for the team was to empower the Essence team to manage the site autonomously. We equipped them with a WordPress site along with a variety of short-code widgets to manage content easily.
To complete the process, CXR Agency transferred all of the pre-existing Essence festival site assets and migrated them into the new festival site. The Essence Festival hosts more than 400,000 attendees per year and their newly developed and designed website serves as the sole platform for festival schedules, ticket purchasing, sponsor information and more.