FEATURES + PROCESS

Understanding Target Audience Through Market Research

We initiated engagement by testing the viability of a challenge based social media dashboard platform by understanding the assumed demographic through market research probing. Weeks of market research and narrowing of the presumed market were commenced. We used a variety of outreach methods to further test results by reaching out to social media training consultants/consultancies to survey their needs and struggles in relation to social media education.

Building a Data-Driven Interface

Based on the data CemtrexLabs discovered through the market research cycle, we then quickly developed initial branding and landing pages catered to A-Listr’s target audience.

FEATURES + PROCESS

RESULT:
an MVP with consumer
market definition, and a
clear path towards
growth

Services Provided

Analytics and Data Analysis Business Analysis
Product and Experience Analysis + Optimization
Consumer Insights Pilot Experimentation
Analytics + Reporting