Case Study Dropbox and The Infatuation
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Client
Project
Creating a dynamic landing page for Dropbox and The Infatuation’s exclusive collaboration, The Lunch Dropbox.
Disciplines Used
THE BACKGROUND
Dropbox and The Infatuation, a restaurant recommendation platform, teamed up to highlight the importance of taking a lunch break – and making it a good one.
Working with three eateries in New York City, Chicago, and San Francisco, the campaign aims to encourage users to take a break and support small- and medium-sized businesses – an audience Dropbox hopes to cultivate.
THE BACKGROUND
CHALLENGES
- Timeline – With just one month to develop and launch the website, the CXR Agency team dove into design and UI/UX simultaneously to ensure timely deployment.A range of other marketing campaigns hinged on the website being ready, so our team worked as efficiently as possible to meet both clients’ needs.
- Evolving messaging – While design and development moved forward, the clients continued to make revisions and refine messaging. Accustomed to working iteratively, the CXR Agency team worked closely with Dropbox and The Infatuation to ensure all edits and feedback were reflected in the final product.
CHALLENGES
THE SOLUTION
CXR Agency delivered a fully responsive website complete with a horizontal parallax scroll, a sweepstakes entry form, and an embedded Spotify playlist.
THE SOLUTION
FEATURES + PROCESS
Website
Despite consisting of just a single page, the website describes all facets of the campaign in a design language that fits with both clients’ brands. Featuring a fully-responsive design, the website’s unique layout is concise and modern, but also playful.
Custom CMS
Aware that high demand could cause lunches to sell out, the CXR Agency team developed a custom Content Management System that was easy to use and gave the clients the ability to update the site as needed.
Sweepstakes
In addition to building the sweepstakes sign up and designing the user flow, the team also designed email confirmation templates to ensure the entire process was cohesive and polished from start to finish.
FEATURES + PROCESS
FEATURES + PROCESS
RESULTS
The collaboration and its microsite were a hit, successfully highlighting the importance of lunch and supporting local businesses. The exclusive lunches were popular throughout the week, garnering interest on social media and write-ups in publications such as Adweek.
