Creating a dynamic landing page for Dropbox and The Infatuation’s exclusive collaboration, The Lunch Dropbox.
Dropbox and The Infatuation, a restaurant recommendation platform, teamed up to highlight the importance of taking a lunch break – and making it a good one.
Working with three eateries in New York City, Chicago, and San Francisco, the campaign aims to encourage users to take a break and support small- and medium-sized businesses – an audience Dropbox hopes to cultivate.
CXR Agency delivered a fully responsive website complete with a horizontal parallax scroll, a sweepstakes entry form, and an embedded Spotify playlist.
Despite consisting of just a single page, the website describes all facets of the campaign in a design language that fits with both clients’ brands. Featuring a fully-responsive design, the website’s unique layout is concise and modern, but also playful.
Aware that high demand could cause lunches to sell out, the CXR Agency team developed a custom Content Management System that was easy to use and gave the clients the ability to update the site as needed.
In addition to building the sweepstakes sign up and designing the user flow, the team also designed email confirmation templates to ensure the entire process was cohesive and polished from start to finish.
The collaboration and its microsite were a hit, successfully highlighting the importance of lunch and supporting local businesses. The exclusive lunches were popular throughout the week, garnering interest on social media and write-ups in publications such as Adweek.
© Cemtrex, Inc. 2021